This is the The Smokinlicious® Story and the birth of the cleanest USA manufactured hardwoods specifically for cooking.
We all have dreams. I can seriously tell you that one of mine did not include owning a cooking wood company. It just happened. The short story is, my husband and co-founder of SmokinLicious®, agreed to take over a wood products business that required a more skilled leader. For two years, I let him tackle this venture alone until his vision saw more potential.
Just a few years ahead of this, we had another dream of owning a lake property. We managed to make that dream a reality in 1999 when we lucked out finding our ideal property. It needed a lot of work. A LOT! We jumped off the cliff that year and continued working on this project for the next 12 years adding various out buildings. The fourth building to be built would turn out to be one of the most used and bring to life our cooking wood company – our outdoor kitchen.
The Outdoors Brings Clarity- The SMOKINLICIOUS® Story
We brought in larch logs to stand majestically as pillars on the countertop surround. We brought in stone from a local quarry and built a beautiful outdoor fireplace with an elevated hearth. And we outfitted the kitchen with a small refrigerator, sink, prep area, and loads of under counter cabinets. When it was done, we began cooking and creating and dreaming some more. You see, we are blessed with mountains all around us that harbor the best hardwoods for cooking. And we owned a wood company!
Here’s where life got interesting.
We would entertain friends and family, always cooking in that outdoor kitchen when we could. The questions started pouring in! “What did you do to these short ribs? I’ve never tasted anything so good! How is it possible that my 7-year old, who won’t ever eat my steaks, is asking for 3rd helpings of yours?”
Have you ever experienced one of those moments? I call it karma.
We had plentiful hardwoods so we never paid attention to what other people had for cooking supply. Until that moment.
Make It Like No Other- The SMOKINLICIOUS® Story
We scoured the stores and online sites looking at what was available for cooking wood. We didn’t like what we saw. The packaged wood looked dry, dirty, inconsistent in sizing, loaded with bark, not something enticing to cook with. And that was our moment.
We knew we could produce a better product line then what was currently available. We made our list of issues we could see with the current product offerings. Then we launched into our plan.
If you’re like me and you understand that you control your own fortune in life, then you’ll understand that I could see what I wanted in this product, I believed I could make this product and company a reality. I just didn’t know the how. That is generally the pattern for all success in business.
Belief Becomes Reality- The SMOKINLICIOUS® Story
SmokinLicious® started business by providing a handful of products to meet the initial needs of those who wanted to smoke with hardwood. We tested our products on the competitive barbecue circuit throughout North America, we studied the equipment that most competitors and home users used, and we studied the wood. Over the past 13 years, we’ve been listening to our customer’s comments, listening to the needs of our potential and existing commercial customers, visiting commercial smokehouse operations, and analyzing what’s missing in the market. We’ve gone from one size of wood chips to over eight options, three offerings of wood chunks, five sizes of heartwood logs, and over 15 flavors of our Smokin’ Dust® product, making SmokinLicious® the most innovative cooking wood supplier who also happens to manufacture every product.
If the equipment to make our dream real didn’t exist, we made it. If writing how to guides didn’t prove enough, we offered videos. Additionally, if photos couldn’t prove the differences in our products from others, then we offered up molecular analysis.
This is The Smokinlicious® Story or at least our story to this point. There is so much more to come. Join us and experience a rebirth when it comes to wood fired cooking techniques and get the perfect partner for your needs. You can be part of the rest of The Smokinlicious® Story!
