Picking the proper cooking wood can only lead to success versus a flop- for the wood fired grill

Menu board found in most restaurants- highlighting wood-fired grill

WHEN A FLOP COULD HAVE BEEN A SUCCESS WITH THE WOOD-FIRED GRILL!

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There is no question that being in the franchise restaurant business is a challenge especially given that there is a national menu dictated by the brand you partnered with. I am amazed at the risks brands will take when it comes to making a major capital investment in marketing strategies, equipment upgrades, and personnel training for single concepts. Case in point: the obsession with wood-fired grilling to get customers in or coming back!

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