Tue 24 Oct 2006
Smokin logs at the Jack Daniels World Championship
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our Smokin logs that were tested at the Jack by the international teams!
SMOKIN LOGS OFF TO THE JACK DANIELS WORLD CHAMPIONSHIP
We will be heading to the Jack Daniels World Championship Invitational in Lynchburg, Tennessee this week. Please stop by and see our booth or check back as we will be posting from the event.
For more information on the event go to: http://www.jackdaniels.com/displaypromo.asp?promo=bbq_promo.htm
How THE JACK Influenced Our Customer Service
It has been many years since SmokinLicious® was a sponsor of The Jack. Despite this, steps we took during our involvement with this great event shaped how we are as a company. First, we learned what a competitor is looking for in product. Second, we interacted with the public to gain an understanding on what the home cook’s needs were. Lastly, we learned how to share our knowledge and support.
Our International Reach Extends
One of the perks of The Jack is the international involvement. Teams from around the globe participate, even if they don’t speak English. This made the event even more fun! We had the chance to provide wood to all the international teams. We learned what woods they preferred, the type of equipment they were used to using, and how sizing reference was so different from what we do here in the USA.
Without question, this shaped us into the global company we are today. We have a better understanding of barbecue terms used around the world, styles of wood-fired cooking, preferences in hardwood, and just how vital a good wood source is to those outside of North America.
When you purchase your next SmokinLicious® products or are considering a new supplier, remember how we started: working with competitive teams around the globe to shape our products into the best available. After all, we are a key ingredient to a successful cooking event!
Dr. Smoke enjoyed our time at the Jack testing our smokin logs with the international teams!
More Related reading on the Smokinlicious® testing of wood product line beyond the smokin logs at the Jack